1. International Sales & Marketing
We enable technology companies to market and sell their products and services to various geographies. For example, we assisted a European applications software vendor in initiating sales operations in the US market. In another case we enabled a Canadian software vendor to start marketing its solutions in India.
2. Industry Sales & Marketing
We advise companies on how to market and sell to specific industries. Highlander Systems has developed an industry-solutions approach that enables technology companies to understand and tailor solutions for a particular industry's unique needs. For example, we assisted a pharmaceutical company in developing and marketing an industry-specific manufacturing software application.
3. Sales Process Training
We train newly-hired professionals on sales methodologies and processes. Highlander Systems provides instruction on tactics such as demand and lead generation, research practices, gatekeeper management, objection handling and relationship-based selling. We also provide management-level coaching to senior marketing and sales executives. For example, we provided new hire training and executive coaching to a $70 million US-based IT service company.
4. Product Training
We provide technical training on a company's products and services. Highlander Systems' product-strategy-focused technical training enables marketing and sales professionals to quickly understand and articulate the company's product vision, capabilities and differentiators. For example, we provided training on database management systems, middleware and enterprise applications software to business development consultants of the largest business software company in the world.
5. Social Media Marketing
We enable organizations to increase marketing productivity by using social media tools such as Twitter, Facebook and LinkedIn. Highlander Systems has developed deep expertise in the Twitter ecosystem. The following video gives you our 30-second overview of Twitter.